Selling a Home
Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table - all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done - and it may even be easier than you anticipate. One thing to keep in mind is that you're not alone. As a consistent award winning and top producing Broker Associate, Susan can guide you through the process, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner.


Choosing a Realtor

Like choosing any service professional - from an accountant to your family doctor - it's important to do your homework before deciding on a real estate agent. Your home purchase or sale likely represents one of the most significant financial transactions of your life, and you definitely want to find the right person for you. Susan can provide you with in-depth market analysis as well as a compelling & individualized marketing plan. . This will result in unsurpassed exposure to the buyers we are targeting for your particular property. 
Abilities matter. And production matters. You want someone with experience, education and a proven track record of successful closings. Susan can provide you with a book of her personal successfully closed listing and sales for the past few years. She can also provide you with many raving reviews from her past clients. On all counts, RE/MAX is a solid place to start your search. Nobody in the world sells more real estate than RE/MAX, and RE/MAX agents collectively hold more professional designations than agents at any other national real estate brand. Susan personally holds multiple designations such as Licensed Associate Broker, Licensed Associate Seniors Real Estate Specialist, Certified Buyers Representative, Real Estate Short Sale Specialist and Realtor Tech Certification.


Pricing Your Home

When you want to sell your home, you first need to determine a price. Your initial temptation may be to increase the price you paid until you've reached a satisfactory profit. In reality, however, this probably won't price the home at its true market value. To figure out what your home is really worth, you need to put aside your personal feelings about the home and ask yourself what homebuyers may actually be willing to pay. It is unwise to base your asking price on emotion. Although it means a great deal to you, homebuyers aren't likely to have any interest in the memories and good times you've had in the home or in the amount of time you spent decorating.
Market conditions are likely to have the most significant impact on the sale price of your home, so take note of whether the homes in your area are priced high or low and if they're selling quickly. Become informed on current interest rates and the local job market, and use this information to determine if it's a seller's or a buyer's market.
To help ensure the success of the transaction, you may want to be more flexible and creative in meeting the needs of the buyers. For instance, you will attract those buyers who want to move immediately if you're willing to close escrow quickly. If you have first-time buyers who need assistance with the down payment, a lease-to-buy option may seem attractive.
Contact Susan Agranoff, your real estate consultant, for an opinion of your home's proper selling price. She can provide you with a marketing consultation and information about property values in your area. She is looking forward to helping you get the best price for your home.


Speeding Up The Sale

Once you decide to sell your home, you want the process to go quickly. But what do buyers want? Of course, it varies with the needs of each individual, but typically buyers are looking for a good neighborhood, a realistic price, a clean home, favorable mortgage terms and a timely move-in date.
You can't control all of these factors, but there are some things you can do to make your home sell faster. Start by realizing that you're competing with other sellers, so your price must be competitive. If it's not, potential buyers are likely to take their business elsewhere.
You can also increase the perceived value of your home by adding a few welcoming touches and cleaning it up - both inside and out. Although you can't do much to change your neighborhood, you can focus on the positive aspects of the area when speaking with potential buyers. Don't be misleading, but try to put a positive spin on your comments whenever possible. Susan can provide you with a booklet, “Checklist For Home Sellers” which gives you fabulous tips on staging your home to sell. Please contact her for a complimentary no obligation copy. She also would be happy to visit your house and give you free advice on what would be the best way to prepare your home for sale, If you need a clean-out person, an electrician, handyman etc, Susan can provide you with those resources,
Few buyers have cash on hand for the down payment and closing costs, so it's mandatory to verify all the buyers financing terms. Susan does an in-depth analysis of your buyer’s finances to make sure they qualify for the loan amount they are obtaining. If all checks out only then would you proceed to contact.
Some people will buy only if they can move in quickly, while others buy wanting to take possession at a later date. Either way, it usually pays to cooperate with the timing needs of a buyer whenever possible.

Susan Agranoff
Susan Agranoff
Licensed R.E.Associate Broker